Reaching past buyers
Partners → Messages emails people who have bought from you, or everyone holding a ticket to one of your events. Owners and managers can send; door staff can't.
A message is a subject and up to 4,000 characters, with line breaks kept. The buttons over the message box make words bold or italic, add a link or start a bulleted list. A message about one event shows its flyer at the top. One message reaches up to 2,000 people — get in touch if you need more.
Add a button puts a button under your message that opens one of your events. Only events on sale can be picked. It says Get tickets unless you change it, up to 30 characters. A scheduled message whose event has ended or been cancelled by the time it goes is sent without the button.
Who it reaches
One event: everyone holding a ticket for it, including people a friend sent one to, plus the people who bought them. They are coming, so they need to know when something changes.
Several events: tick more than one. Each person gets one email, however many of them they have tickets for.
Part of one event: with one event ticked, choose who at it — one ticket type, when more than one has sold, or for an event that has started, the people who came or the people who didn't. It goes by who holds the ticket now, so a ticket a friend accepted counts as theirs.
All your buyers: people who bought from you in the last 24 months. That is how long buying something counts as permission to be written to. Being given a ticket is not the same thing.
Who it never reaches
Anyone who has unsubscribed from you is left out automatically and can't be added back. Every message carries your name and an unsubscribe link, and neither can be turned off. That is what Canadian anti-spam law requires, and the liability is yours as much as ours.
Some people are skipped on a given message: anyone who has heard from you in the last seven days, anyone who has already had their share of KOLA email this week, people who have switched off promotional email, and addresses that bounced. The count before you send doesn't subtract them; what you sent says how many were skipped.
What you can see
Only how many people a message will reach, never their email addresses. You are writing to your audience through KOLA, not taking a copy of it away.
The top of Messages adds up the last 90 days: emails sent, how many were delivered, opened and clicked, bounces, spam complaints and unsubscribes. Open and click rates show a dash until the first open is reported.
Checking it before it goes
The email shows exactly as people will get it: beside the message as you write on a wide screen, and under it on a narrower one. Send me a test, next to Send, sends it to your own email address only, with "[Test]" in the subject. A test doesn't count as a message: nobody else gets it, and it doesn't appear in your list of messages. Send asks once more, with how many people it reaches, before anything goes.
What you write is saved as a draft as you go, and waits in the list until you send it or delete it. A draft is never sent by itself.
Once a message has gone, open it from the list to see how many were delivered, opened and clicked, how many bounced, and the email itself. Opens are a rough guide, because some mail apps hide them. Send again from its ⋯ starts a new message with the same words and audience.
Replies and sending later
Your message arrives from your name via KOLA. When somebody replies, it goes to the address you choose on the message, your contact email unless you change it.
You can send it now or schedule it up to 60 days ahead. A scheduled message starts going out within 15 minutes of the time you pick — a big audience can take a little longer to finish — to whoever is in the audience then. You can cancel it from the list until it starts sending.
Not for urgent changes to a ticket
People who unsubscribed still hold tickets, so a new venue or start time sent here would miss them. Change it on the event instead: a new start time or venue, or cancelling, tells every ticket holder automatically.
Set times, doors and description edits don't notify anybody, so a message here is the way to tell people about those.