Google Analytics & Ads
Track ticket sales in Google Analytics and Google Ads.
Add your Google Analytics Measurement ID, a Google Ads purchase conversion, or both, and your own event pages report visits, checkouts and ticket sales to your own Google accounts.
How it works
- Paste your Google Analytics Measurement ID (G-…), a Google Ads purchase conversion (its send_to), or both, under Integrations.
- Google Analytics gets page_view and view_item, add_to_cart, begin_checkout, and purchase with the order as the transaction ID.
- Google Ads gets a conversion on each purchase, with its value, so you can see which ads sold tickets.
- Only your own events report to your tags, and Google signals and personalised ads are switched off.
- It follows each visitor's cookie choice.
Google Analytics Measurement ID
G-AB12CD34EF
Google Ads purchase conversion
AW-123456789/AbC-D_efG
StepAnalyticsAds
Event pagepage_view, view_item—
Ticket chosenadd_to_cart—
Checkoutbegin_checkout—
Paidpurchaseconversion
Do I need Google Tag Manager?
No. Paste the Measurement ID or the send_to value and KOLA sends the events for you.
Will my Google Analytics see other organizers' events?
No. Your tag runs in a frame of its own and only hears about your events.
More of what you get
Ready to sell your next event?
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