Analytics
See how every event is selling.
A conversion funnel for every event, where buyers came from, sell-through and pace against your last few nights, so you know when a night needs more promotion.
How it works
- A funnel for every event: page views, added to cart, checkout started and orders, with abandoned cart and checkout rates.
- Sell-through, tickets a day, the last seven days against the seven before, and when it sells out at this pace.
- Returning buyers against first-timers, so you can see whether your crowd keeps coming back.
- After the night: no-shows, arrivals by quarter-hour, and check-ins by tier.
- Current whenever you open it, on a computer or your phone.
- Event page views4,812
- Added to cart1,106
- Checkout started604
- Order completed488
Abandoned cart
45%
Abandoned checkout
19%
Every event at a glance
Revenue, tickets sold and check-ins for each event, with sales by tier and the days they came in.
Revenue
$8,240
Sold
268/300
Checked in
91%
Sales, last 12 days
Against your last few
Each event is measured against your last six at the same point before the start, as a share of capacity, against the median, so one sell-out doesn't skew it.
+12%
10 days to go
ahead of where you usually are at this point: 47% sold now against a typical 35%.
- Concrete 01138% by this point
- Concrete 01031% by this point
- Warehouse NYE52% by this point
Which post sold tickets
Make a tracked link for each place you post: Instagram, TikTok, a newsletter, Resident Advisor, WhatsApp or a printed flyer. Visitors, orders and sales come back by source.
- Instagram story link46%
- Newsletter22%
- Direct19%
- Browsing KOLA13%
Does the funnel count clicks or people?
People. Comps are left out, so it's the real conversion.
Can I compare against one particular past event?
Yes. Add any of your last 20 past events as a benchmark on the sales chart.
Guides that go deeper
More of what you get
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